![]() The "epidemic" of scooters in the big capitals sparked all kinds of debates. Meanwhile, companies run against the clock to minimize these side effects. Being a global phenomenon, no market is safe. The executive also emphasizes that they are working on a new scheme together with the government of that city to avoid more robberies and promised that the service will be free the day it resumes.Īfter the news, the view fell on Argentina, where this system came into full operation just a few weeks ago, after two months of testing. Santiago Jiménez, general manager of the firm. I assure you it is not the case," he says. Some will think that after paying the consideration, the decision is crazy. "It seems a contradiction to take this measure right after we become the only skateboard company to obtain the annual operating permit. So much so that Grin, which operates in Buenos Aires, confirmed that it has frozen its operations in Mexico City, its most important place, due to the large number of thefts. Even if this action is multiplied, it can lead to a complete rethinking of the business. With tens of thousands of units deployed by companies, the issue is no less. There is also another more serious problem: what happens if you decide not to return it? There are no stations or parkings: it all depends on the goodwill of the user, who must leave it in a place that does not obstruct pedestrians or traffic. Users download an app, take the scooters at a point A and leave it at the B, always within a coverage area. The problem is that it is a messy market, permeable to all kinds of problems. They were followed by an extensive platoon of startups looking to gain space in a business that promises high profitability. So did startups like Lime and Bird (founded by former Uber executives), which deployed their units in the main capitals of the world. It was precisely the firm directed by Dara Khosrowshahi one of the first to bet heavily on electric skateboards, by the hand of Jump. Uber already confirmed it by the hand of a global expansion plan that, although it still gives losses, allowed it to become the option par excellence when thinking about the "new transport". The "brains" of Silicon Valley understood that the potential of these units is gigantic and they advanced there. The novels, series and movies that, averaging the twentieth century, traced all kinds of dystopian futures, were not able to predict the fury of the skateboards that plague 2019.
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